SBJ In-Depth: Hispanic Marketing

The nation’s growing Hispanic population caught the attention of brands and sports properties long ago, but which of them has actually been able to make lasting connections and build market share among that demographic? Successful strategies have moved beyond a one-size-fits-all approach to instead target specific segments of Hispanics. We’ll examine some of those marketing efforts, the messaging that resonates with consumers, and the other components that could be replicated.

Publishing Date: Sept. 10 Ad Close: Aug. 27 Materials Close: Aug. 29. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.