SBD/August 6, 2012/Marketing and Sponsorship

Dancing An Irish Jig: CLC Extends Deal To Be Licensing Agent For Notre Dame

Collegiate Licensing Co. has extended its agreement to be the licensing agent for Notre Dame, keeping the Atlanta-based company in business with the Irish as part of a deal that started in '03. The contract gives Notre Dame full access to CLC’s brand protection and management services. Notre Dame is one of CLC’s top-selling schools, ranking 10th among CLC’s nearly 200 clients, based on the most recent sales data. The Irish were 11th for FY '11, but have moved up a spot after the '12 Q3 rankings were released. Texas continues to be first, followed by Alabama and Florida. Michigan and LSU round out the top five. CLC also has extended deals with three bowls and a handful of schools, including Arizona and Vanderbilt, this summer, while also bringing on Virginia Tech as a new client. In addition, CLC will be moving its HQs later this month out of its long-time home in Northwest Atlanta near the Chattahoochee River to a location on Peachtree Street in the Midtown section of Atlanta.
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