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Marketing and Sponsorship

Dancing An Irish Jig: CLC Extends Deal To Be Licensing Agent For Notre Dame

Collegiate Licensing Co. has extended its agreement to be the licensing agent for Notre Dame, keeping the Atlanta-based company in business with the Irish as part of a deal that started in '03. The contract gives Notre Dame full access to CLC’s brand protection and management services. Notre Dame is one of CLC’s top-selling schools, ranking 10th among CLC’s nearly 200 clients, based on the most recent sales data. The Irish were 11th for FY '11, but have moved up a spot after the '12 Q3 rankings were released. Texas continues to be first, followed by Alabama and Florida. Michigan and LSU round out the top five. CLC also has extended deals with three bowls and a handful of schools, including Arizona and Vanderbilt, this summer, while also bringing on Virginia Tech as a new client. In addition, CLC will be moving its HQs later this month out of its long-time home in Northwest Atlanta near the Chattahoochee River to a location on Peachtree Street in the Midtown section of Atlanta.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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