SBD/August 3, 2012/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings. Figures for Fox were unavailable at presstime (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
London Olympics:
Opening Ceremony
7/27
NBC
8:00pm-12:02am
21.0
40,651
London Olympics (primetime)
7/29
NBC
7:00-11:14pm
19.8
36,047
London Olympics (primetime)
7/28
NBC
8:30-11:28pm
15.8
28,715
London Olympics (afternoon)
7/29
NBC
12:00-6:00pm
9.9
16,000
London Olympics (afternoon)
7/29
NBC
12:00-6:00pm
9.3
14,900
London Olympics (morning)
7/29
NBC
9:51am-12:00pm
8.2
12,700
London Olympics (morning)
7/29
NBC
9:46am-12:00pm
7.9
12,300
London Olympics (recap)
7/30
NBC
12:30-1:18am
4.9
7,400
London Olympics (recap)
7/30
NBC
12:35-1:22am
4.6
6,900
London Olympics (early morning)
7/29
NBC
7:00-9:51am
4.3
6,000
London Olympics (early morning)
7/29
NBC
5:00-9:46am
3.6
5,100
PGA Tour: RBC Canadian Open:
Final Round
7/29
CBS
3:00-6:00pm
0.8
n/a
PGA Tour: RBC Canadian Open:
Third Round
7/28
CBS
3:00-6:00pm
0.6
n/a
"ESPN Sports Saturday"
7/28
ABC
4:00-6:00pm
0.4
n/a
Lucas Oil Off-Road Racing
7/29
CBS
1:00-2:00pm
0.3
n/a
"Road to the PGA Championship"
7/29
CBS
2:00-3:00pm
0.2
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup:
Crown Royal 400 (Indy)
7/29
ESPN
1:00-4:31pm
3.3
5,055
MLB: Red Sox-Yankees
7/29
ESPN
7:58-11:50pm
1.4
2,134
NASCAR Nationwide Series:
Indiana 250
7/28
ESPN
4:30-7:02pm
1.4
2,025
London Olympics (afternoon)
7/28
NBCS
12:00-8:00pm
1.0
1,745
London Olympics (afternoon)
7/28
MSNBC
12:00-5:00pm
1.0
1,573
"NASCAR Countdown"
7/29
ESPN
12:00-1:00pm
1.0
1,436
London Olympics (afternoon)
7/29
NBCS
12:00-7:06pm
0.9
1,414
London Olympics (afternoon)
7/29
MSNBC
12:00-5:00pm
0.9
1,414
Olympic Basketball Exhibition:
U.S.-Spain
7/24
ESPN2
4:30-6:30pm
1.0
1,403
London Olympics (morning)
7/29
NBCS
6:00am-12:00pm
0.9
1,289

 

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