SBD/August 2, 2012/Olympics

Medal Stand: Great Britain Finally Has Reason To Celebrate

Each day during the Summer Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around London.

MEDAL
MEDALIST
 

GOLD: BRADLEY WIGGINS & GREAT BRITAIN ROWING -- Wiggins, last month’s Tour de France champion, and the British women’s rowing team delivered the country’s first two Gold Medals of these Olympics yesterday, providing a mental lift for a nation that had begun to get pretty frustrated with its lack of success on the medal stand five days into the Games.

SILVER: TICKETING -- London organizers seem to be getting a handle on the Games' many empty seats, and the complaints that accompanied them. Venues have been better filled the last couple days, and there is now concerted calls for the IOC to revamp its entire ticketing operation to avoid similar problems at future Games.

 

BRONZE: BEATSBYDRE -- Call it ambush marketing or genius at work, but Dr. Dre's "beatsbydre" headphones have crashed the London party thanks to the brand sending Team Great Britain athletes, like Tom Daley and Laura Robson, specially-designed headphones branded withUnion Jack colors that delicately dance around the Olympic marketing rules. IOC, LOCOG and, in particular, official sponsor Panasonic cannot be happy, but you have to admire the creativity.

TIN: BAD BADMINTON PLAY -- Four women's badminton teams -- including the world doubles champion team from China -- were kicked out of the Games yesterday for deliberating trying to lose matches in order to get an easier draw later in the tournament. Somehow, the creator of the Olympic motto "Citius, Altius, Fortius" -- or faster, higher, stronger -- never envisioned this.

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