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SBD/August 2, 2012/Olympics
CBC Wins Canadian Broadcast Rights For '14 Sochi, '16 Rio Games
Published August 2, 2012
UPPING THE ANTE: The GLOBE & MAIL's Josh O'Kane notes the CBC is "keeping the bid's cost confidential, even as it faces" C$115M in cuts over the next three years. The net has "long been a supporter of Canadian sports, but the loss of the Olympics since 2010, has forced it to lean significantly on 'Hockey Night in Canada' -- whose rights come up for bid again in 2014." Charlton Strategic Research President Gord Hendren said, "There's no question that this solidifies their position in the sports game. The only concern is whether this has used any resources that could be directed to NHL rights" (GLOBE & MAIL, 8/2).