SBD/August 1, 2012/Marketing and Sponsorship

Marketplace Roundup

NFL Media yesterday announced a new campaign titled, “It’s Serious Fun,” via David&Goliath, L.A. The campaign recently debuted with three TV spots: “Rooftop” and “Mountain” for NFL Network’s "Thursday Night Football" and “Wheat Field” for NFL.com Fantasy Football. The promotion consists of national TV, print, radio, online, events and on-air spots, which will appear throughout the '12-13 NFL season (NFL).

SO HAPPY TOGETHER
: The PGA of America and PepsiCo yesterday announced that they have inked a multiyear renewal of their longstanding deal. PepsiCo beverages will continue to be exclusively served in hospitality and concession areas at the PGA Championship, Senior PGA Championship, PGA Grand Slam of Golf and any U.S.-Based Ryder Cup events. The beverages also will be poured at PGA of America-owned facilities. PepsiCo brands have served as the organization's official non-alcoholic beverage suppliers since '93 (PGA of America).

WORDS OF A LEGEND: AD AGE, in its "Creativity Pick Of The Day," noted rapper/actor Mos Def, Ogilvy Paris and Steam Films Dir Stuart McIntyre “pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever.” Mos Def recites “two poetic speeches made famous by the boxing legend in a dark, shadowy ring, while graphic artist Niels Show Meulman elaborates on the words with his gorgeous calligraphy.” The campaign includes “a dedicated website that contains photos and recordings of Ali's famous speeches” (ADAGE.com, 7/31).

FIRST OF ITS KIND
: In California, Jan Norman reports Cypress-based Manhattan Beachwear Inc. “has acquired the license to market Adidas swimwear” in the U.S. Manhattan is the “largest U.S. manufacturer of women’s fashion swimwear.” The first adidas swimwear for men and women under this licensing agreement “will be available in retail stores in January, 2013” (ORANGE COUNTY REGISTER, 8/1).
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