Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/August 1, 2012/Marketing and Sponsorship
Cam Newton Becoming Panthers' Biggest Star On And Off The Field
Published August 1, 2012
I LOVE YOUR SMILE: In Charlotte, Tom Sorensen wrote it is "tough to write a column about Newton that doesn’t come off as an advertisement," but nobody in the organization "says anything critical about him -- not players, not coaches, not management.” When asked in what way Newton’s personality is dynamic, Panthers GM Marty Hurney said, “All you have to do is look at that smile.” Hurney added, “He has a youthful enthusiasm that is accompanied by an extreme professionalism” (CHARLOTTE OBSERVER, 7/31).