Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/August 1, 2012/Marketing and Sponsorship
Cam Newton Becoming Panthers' Biggest Star On And Off The Field
Published August 1, 2012
I LOVE YOUR SMILE: In Charlotte, Tom Sorensen wrote it is "tough to write a column about Newton that doesn’t come off as an advertisement," but nobody in the organization "says anything critical about him -- not players, not coaches, not management.” When asked in what way Newton’s personality is dynamic, Panthers GM Marty Hurney said, “All you have to do is look at that smile.” Hurney added, “He has a youthful enthusiasm that is accompanied by an extreme professionalism” (CHARLOTTE OBSERVER, 7/31).