ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/August 1, 2012/Marketing and Sponsorship
Cam Newton Becoming Panthers' Biggest Star On And Off The Field
Published August 1, 2012
I LOVE YOUR SMILE: In Charlotte, Tom Sorensen wrote it is "tough to write a column about Newton that doesn’t come off as an advertisement," but nobody in the organization "says anything critical about him -- not players, not coaches, not management.” When asked in what way Newton’s personality is dynamic, Panthers GM Marty Hurney said, “All you have to do is look at that smile.” Hurney added, “He has a youthful enthusiasm that is accompanied by an extreme professionalism” (CHARLOTTE OBSERVER, 7/31).