Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/August 1, 2012/Marketing and Sponsorship
Cam Newton Becoming Panthers' Biggest Star On And Off The Field
Published August 1, 2012
I LOVE YOUR SMILE: In Charlotte, Tom Sorensen wrote it is "tough to write a column about Newton that doesn’t come off as an advertisement," but nobody in the organization "says anything critical about him -- not players, not coaches, not management.” When asked in what way Newton’s personality is dynamic, Panthers GM Marty Hurney said, “All you have to do is look at that smile.” Hurney added, “He has a youthful enthusiasm that is accompanied by an extreme professionalism” (CHARLOTTE OBSERVER, 7/31).