ESPN and MLB.com are among the “must have” smart TV apps among those who already own a smart or internet-connected TV, according to a Harris Poll done in May. The poll was conducted online among 2,634 U.S. adults. Twenty-one percent (21%) of respondents said ESPN was their “must have” app, which ranked sixth among all responses. The MLB.com app ranked 12th. Both ESPN and MLB scored higher among GenXers (36-47) and Baby Boomers (48+) as compared to Echo Boomers (18-35). Streaming video apps were the most popular answers among respondents. Three of the top five responses were NetFlix, YouTube and Amazon Instant Video. The 18-35 demo chose YouTube as the “must-have” app over NetFlix (57% vs. 54%) (Harris Poll).
|
MUST-HAVE APPS AMONG SMART TV/INTERNET-CONNECTED
TV OWNERS (BY AGE DEMO)
|
| SMART TV APP |
TOTAL
|
18-35
|
36-47
|
48+
|
| NetFlix |
47%
|
54%
|
48%
|
37%
|
| YouTube |
44%
|
57%
|
42%
|
29%
|
| Facebook |
35%
|
45%
|
32%
|
23%
|
| Amazon |
34%
|
36%
|
35%
|
30%
|
| Pandora |
28%
|
33%
|
24%
|
23%
|
| ESPN |
21%
|
19%
|
23%
|
23%
|
| Hulu+ |
21%
|
26%
|
18%
|
18%
|
| Twitter |
17%
|
23%
|
13%
|
12%
|
| Syfy |
14%
|
16%
|
11%
|
13%
|
| HBO Go |
13%
|
13%
|
19%
|
10%
|
| Rhapsody |
9%
|
13%
|
7%
|
7%
|
| MLB.com |
8%
|
7%
|
8%
|
9%
|
| Vudu HD |
7%
|
8%
|
12%
|
2%
|
| Conema Now |
7%
|
9%
|
7%
|
4%
|
| Vimeo |
5%
|
7%
|
8%
|
1%
|
| None of these |
23%
|
28%
|
23%
|
28%
|
