What's Trending From London: NBC Panned With Unflattering Hashtag

On the fifth day of the London Games, much of the buzz on Twitter remains around NBC’s TV and online coverage. Many critical of the net are tweeting with the accompanying #NBCFail. USA Today’s official Twitter feed posted, “Another #NBCfail: The network spoils itself again with a nighttime promo on Missy Franklin.” CNN’s Piers Morgan wrote, “Ryan Lochte's mother, Ike, just told me she'd like NBC to air his races LIVE, then again in Primetime.” Author Steve Weinstein: “Live tweeting Olympic events that took place 12 hours ago feels quite meta. Or Orwellian. Or completely lame. Thanks #NBCfail.” Bleacher Report’s Dan Levy tweeted, “I don't know how I'm watching a stream of the Spain basketball game that says ‘LIVE’ but I read tweets of final score. Is live subjective?” Meanwhile, Deadspin’s Timothy Burke wrote, “Aside: As critical as I've been of coverage on broadcast NBC, the NBC Sports Network coverage has been outstanding.”

Other Olympic tweets of interest:

Sports broadcasting agent Debbie Spander: “seriously #MissyFranklin is already the breakout star of #Olympics. I expect #Wheaties box.”

Baker Street Advertising Exec VP & Creative Dir Bob Dorfman: “2 feet could cost Jordyn Wieber a million bucks. Floor exercise misstep means no shot at all-around gold & mktg riches that go with.”

The London Times’ Ashling O’Connor: “Olympics attendance figs: Sat 856,000 (86% capacity), Sun 900,000 (92%), Mon 370,000 (88%).”

NBA.com’s Scott Howard-Cooper: “And, yes, as some have noted, I should probably say my farewells before the Twitter police have me removed from the premises.”

Golf.com’s David Dusek: “By the time the Olympic tennis competition is done, I might, MIGHT be used to seeing colorful clothes on Wimbledon's grass. #sieod”

CNBC’s Carl Quintanilla: “Regarding empty seats @ #Olympics, we know of at least 1 hedge-fund mgr and 1 head of state (whom you'd know) who couldn't get tix.”