SBD/July 30, 2012/Marketing and Sponsorship

Deutsche Bank Near Deal To Re-Up As Title Sponsor Of PGA Tour's Boston-Area Event

Deutsche Bank's current deal was set to expire after this year's tournament
Deutsche Bank and the PGA Tour have agreed in principle to a "four-year contract extension that, barring any setbacks, will keep the German bank as title sponsor of the Deutsche Bank Championship through 2016," according to Michael Whitmer of the BOSTON GLOBE. The bank's current contract was "set to expire after this year's tournament." A source said that Deutsche Bank already has "signed off on extending the sponsorship." The source added that an official announcement is "ready to be made ... subject to Deutsche Bank's tournament partners -- EMC and the Tiger Woods Foundation, which has been the primary charitable beneficiary -- coming to similar decisions." Whitmer notes Deutsche Bank has sponsored the Boston-area tournament since '03, and of the 46 PGA Tour tournaments this year, just seven "have longer relationships between event and corporate sponsor" (BOSTON GLOBE, 7/30). The event has served as the second event in the FedExCup Playoffs since '07 (THE DAILY).
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