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SBD/July 27, 2012/Olympics
IOC Requests Pro-Obama Group Pull Spot With Olympic Footage
Published July 27, 2012
UPBEAT PLEA MAY BE IGNORED: AD AGE’s Elizabeth Wilner noted NBC Sports execs “urged presidential hopefuls to stay upbeat during the Summer Olympics, arguing that Americans don't want to see grainy footage and grim statistics bracketing medal ceremonies.” But the idea that an “air war that has been totally negative for weeks would suddenly break out in harp music is fantasy.” Wilner: “We may see some of the most memorable ads of 2012 during the games, but they won't all be positive” (ADAGE.com, 7/26).