Menu
Media

UFL Back On National TV With CBS Sports Net Set To Air Two Live Games Per Week

CBS Sports Network and the UFL Thursday announced an agreement that will bring the league’s games back to national TV. CBS Sports Network will televise two games live per week every Wednesday and Friday throughout the UFL’s eight-week season, culminating with the Championship game in late November (CBS). In Las Vegas, Mark Anderson reports the two sides “agreed to what appears to be a multiyear contract and throwing a lifeline when serious questions were raised about the league's continued viability.” Questions remain as the “number of league franchises hasn't been disclosed.” Five teams “are expected to play;” the UFL returns defending champion Virginia, Omaha and Sacramento “and is expected to add an expansion team.” San Antonio “appeared to be the front-runner for the fifth club.” Anderson writes it is “still great news for a league that lost more than $120 million over three years.” Las Vegas Locomotives coach Jim Fassel said that the league “still needs to improve some areas, such as marketing, but the network deal is crucial.” He said, "The great thing is CBS wants us, and they're interested. People like to watch football on television. It's been hard for our fans to follow a lot of times” (LAS VEGAS REVIEW-JOURNAL, 7/27).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/27/Media/UFL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/27/Media/UFL.aspx

CLOSE