SBD/July 27, 2012/Marketing and Sponsorship

Tim Tebow's Presence At Jets Training Camp Expected To Boost Cortland County Economy

Tebow's arrival is expected to draw fans to the area and generate merchandise sales
While Jets QB Mark Sanchez "remains the face" of the franchise, newly-acquired QB Tim Tebow "owns the early momentum as the franchise's new football and evangelical force of nature," according to Jim Corbett in a sports section cover story for USA TODAY. Cortland County (New York) Convention & Visitors Bureau Dir Jim Dempsey said that Tebow is “expected to draw 53,000 fans" and pump more than $5.8M into Cortland’s economy before the Jets break training camp. Corbett notes the team’s last trip to Cortland for training camp in ’10 “drew 41,000 fans” (USA TODAY, 7/27). ESPN’s Sal Paolantonio reported from Jets training camp on the campus of SUNY-Cortland and said a storefront in downtown is "obviously ready for one of the biggest icons in professional sports, Tim Tebow.” The broadcast showed the storefront window display that featured Tebow-branded merchandise, including a T-shirt that read “This Is Tebow Town.” Paolantonio: “I’ve been told by a number of people in town here, people who are involved in the Chamber of Commerce and also the business community, that they hope that Tim Tebow’s arrival here will generate a lot of fans and a lot of cash registers ringing downtown” (“SportsCenter,” ESPN, 7/26).
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