SBD/July 26, 2012/Marketing and Sponsorship
Coast-To-Coast: UCLA, Cal, Rose Bowl, UConn Add New Regional Bank Deals
Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both deals were brokered by IMG College. Webster's deal is unique in that it includes standard athletic assets -- media, hospitality, signage -- as well as the alumni association. With branches from Boston to Westchester County, N.Y., Webster found UConn to be in its geographic sweet spot. Bank of the West's five-year deal gives it rights in two major California markets and provides premium signage and naming rights for the suite level at the Rose Bowl. The bank also will have sponsorship on "BearVision," which is Cal's main football scoreboard. In basketball, Bank of the West will sponsor UCLA's "BruinVision" on the Pauley Pavilion scoreboard.
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