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Marketing and Sponsorship

Coast-To-Coast: UCLA, Cal, Rose Bowl, UConn Add New Regional Bank Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both deals were brokered by IMG College. Webster's deal is unique in that it includes standard athletic assets -- media, hospitality, signage -- as well as the alumni association. With branches from Boston to Westchester County, N.Y., Webster found UConn to be in its geographic sweet spot. Bank of the West's five-year deal gives it rights in two major California markets and provides premium signage and naming rights for the suite level at the Rose Bowl. The bank also will have sponsorship on "BearVision," which is Cal's main football scoreboard. In basketball, Bank of the West will sponsor UCLA's "BruinVision" on the Pauley Pavilion scoreboard.

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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