Executive Transactions Sunoco Debuts "Essence Of Racing" Campaign Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/July 23, 2012/Research and RatingsPrint All
Overnight ratings for weekend sports telecasts were led by ESPN’s coverage of the British Open. On broadcast TV, NBC led the way with its “30 Greatest NBC Olympic Moments” special on Saturday night, earning a 2.1 overnight. Meanwhile, ESPN earned a 1.4 overnight for Rangers-Angels “Sunday Night Baseball,” down 18% from a 1.7 rating for Reds-Braves on the comparable weekend last season. ESPN earned a 1.8 overnight for the NASCAR Nationwide Series STP 300 from Chicagoland Speedway on Sunday afternoon, up 64% from the series’ race on the comparable weekend last year, which aired from Nashville Superspeedway.
Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. "Open Championship Today"7/21ABC3:00-6:00pm1.3 MLB: (regional)7/21Fox4:00-7:15pm1.8 Golf: "Training for Tahoe"7/21NBC2:00-3:00pm0.3 Golf: American Century Championship7/21NBC3:00-6:00pm0.5 "30 Greatest NBC Olympics Moments"7/21NBC8:00-9:00pm2.1 "Open Championship Today"7/22ABC3:00-6:00pm1.6 F1: German Grand Prix (taped)7/22Fox12:00-2:00pm0.7 Tour de France recap show7/22NBC1:00-3:00pm0.6 Golf: American Century Championship7/22NBC3:00-6:00pm0.6