SBD/July 20, 2012/Marketing and Sponsorship

PGA Of America Announces Giant Golf Ball Promo In Advance Of '13 PGA Championship

One hundred of these six-foot golf balls will be sold for $6,000 a piece
Golf Balls on Parade, a campaign to support the PGA Championship and local community for the '13 PGA Championship at Oak Hill Country Club in Rochester, "features six-foot fiberglass golf balls that will be decorated by local artists and showcased in western New York," according to Ryan Miller of the ROCHESTER DEMOCRAT & CHRONICLE. The event began with a news conference Tuesday and an "unveiling of the statues, which are stamped with the logos of the six PGA events that have been played at the course." One hundred of the golf balls "will be sold to sponsors for $6,000 apiece." Once a commemorative ball is purchased, the sponsor "will collaborate with a local artist to paint and customize the ball with a theme that highlights the region." The PGA of America and Rochester-based marketing agency Dixon Schwabl "hope the golf balls spur tourism and gain awareness for nonprofit organizations." Phillip Burke, who "lives in Buffalo and is best known for his caricatures in Rolling Stone, will be one of the featured artists" (ROCHESTER DEMOCRAT & CHRONICLE, 7/18).
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