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SBD/July 20, 2012/Marketing and Sponsorship
Dale Jr. Talks About Success Of His Production Company Hammerhead Entertainment
Published July 20, 2012
STILL DRAWING ATTENTION: NASCAR Chair & CEO Brian France recently sat down with ESPN’s Marty Smith for a midseason report, and Smith asked what impact Earnhardt’s on-track success, "him being relevant on the racetrack, have for NASCAR racing?” Earnhardt currently sits second in the Sprint Cup points standings, and France said, “With a lot of media outlets that may or may not cover us all the time, he's an attention-grabber. If you see what was covered when he won a couple weeks ago, it was very impressive and obviously, he has the biggest fan base. He's a terrific guy, so it's nice to see him get not only a win, but also to be really competitive week in, week out" ("NASCAR Now," ESPN2, 7/19).