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SBD/July 19, 2012/Marketing and Sponsorship
Tiger Woods' Marketing Appeal Seems To Be Quietly Gaining Momentum
Published July 19, 2012
TOO HARSH? Golf Channel’s “Morning Drive” discussed whether the media has been too harsh on Woods. Golf Channel’s Gary Williams said, "No ... He has the most unusual relationship of a player in the media in the history of golf. But there are a lot of positives that come with it. He is the only one that gets a ‘Tiger Tracker.’ There’s no ‘Bubba Tracker.’ There’s no ‘Phil Tracker.’ There are times that yes, can they be hard on him, but in general, no.” Golf Channel’s Jerry Foltz: “If Tiger played golf as well as he played for the last 20 years and there was no media, Tiger would be on our salary, basically. He would win a lot of money in purses, but the media made him a ridiculously wealthy person by exploiting his fame. Are they too hard on him? Maybe sometimes they go one step too far, but that's part and parcel with the territory” (“Morning Drive,” Golf Channel, 7/17).