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USA Swimming Pairs With Disney For New PSA Encouraging Viewers To Swim

Just keep swimming. That’s the message USA Swimming and Disney are pushing in a PSA that was released yesterday using footage from “Finding Nemo.” The Pixar movie is slated to be released in 3D in September, and Disney reached out to USA Swimming to see if it could hold a private screening of the movie for members of the U.S. swim team. The team watched the film last week while training in Knoxville before leaving for the London Games. In the Disney-USA Swimming PSA, Olympians Natalie Coughlin, Nathan Adrian and others encourage viewers to swim. The PSA is being used in the NGB's SwimToday initiative, which is designed to boost youth interest in the sport after the Olympics.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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