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SBD/July 18, 2012/Franchises
Jeremy Lin Seen As Key Component In Rockets' Effort To Attract The Asian Market
Published July 18, 2012
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STORES READY TO STOCK UP: In Houston, Randy Harvey wrote, “Score one for sporting goods stories in Houston.” When Lin “became the overnight sensation in New York last season, sales of Knicks goods, mostly his jerseys and T-shirts, increased by, oh, about 3,000 percent.” His jersey in February and March “was the hottest-selling one in the NBA.” In a one-year period between April ‘11-April ‘12, his jerseys “sold more than any other NBA’s player” except for Bulls G Derrick Rose. And Lin “didn’t even play for about 10 months of that time.” A Houston-area Sports Authority employee said, “Obviously, this is going to be a big plus for us. Now it’s the scramble to get the jerseys in.” The employee also said that it “could take three or four days or two weeks depending on how quickly they could be manufactured and shipped.” Harvey: “I would guess there’s a rush order on them” (CHRON.com, 7/17). Meanwhile, in N.Y., Christian Red notes business owners like Modell’s Sporting Goods CEO Mitch Modell “are lamenting Linsanity’s end.” Modell said that fans “will have a ‘field day’ starting Wednesday, when the roughly 40,000 Lin-related items sold at the chain will have prices slashed significantly” (N.Y. DAILY NEWS, 7/18). Also in N.Y., Kerber & Berman note NetsDaily, "an online treasure trove of all stories regarding the rival Brooklyn Nets, proposed fans exchange their Jeremy Lin Knicks gear for free Nets T-shirts” (N.Y. POST, 7/18).