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SBD/July 16, 2012/Marketing and Sponsorship
Cam Newton Draws Smaller Than Expected Crowd In Charlotte For Autograph Signing
Published July 16, 2012
DIFFERING OPINIONS: NBC Sports Network’s Shaun King said he was "completely fine" with Newton charging for autographs. King: "This is an event that markets a different group of people than say if this was his football camp and he had little kids coming or if this was after a Panthers game and these were Panther fans.” However, NBC Sports Network’s Erik Kuselias said for the $40,000 Newton made for the signing, he is "going to spend 10 times that in negative publicity for what he gets." Kuselias: "This is a bad investment" ("NBC Sports Talk," NBC Sports Network, 7/13).