SBD/July 13, 2012/Marketing and Sponsorship

Adidas Looks To The '70s For Design Of New Texas A&M Football Uniforms

Texas A&M's new helmet is being described by adidas as "anodized maroon"
Texas A&M Thursday unveiled its new adidas football uniforms and the combinations “include an all-maroon look and an all-white look along with maroon jerseys with white pants and white jerseys with maroon pants,” according to David Harris of the BRYAN-COLLEGE STATION EAGLE. The helmets feature “a white style and a maroon style,” and adidas Dir of Football Mark Daniels said that the look “was neither gloss nor matte.” It is called “anodized maroon.” The jerseys are “an ode to the tradition of A&M.” Daniels said that the stripes down the side “were an attempt to channel the 1970s.” Texas A&M VP/Marketing & Communications Jason Cook said, “We wanted to stay true to the brand. We are a traditional brand.” He added, “With a new coach and new conference, it was an opportunity to modernize the brand. We stayed true to who we are and put it into today's terms.” Cook “had a say in the new logo, with the A&M logo inside the outline of the state of Texas.” He said, “We're going to claim the state of Texas for the SEC. You're going to see that mark a lot in our marketing moving forward” (AGGIESPORTS.com, 7/13). ESPN.com’s Paul Lukas, who runs the site’s “Uni Watch” blog, wrote the outline of the state of Texas on the school’s new logo “fits nicely, plus it distracts from that annoying beveling on the T." Texas A&M also has "put the '12th Man' designation on the base layer," which looks "good." The white helmet option "looks pretty sharp." Lukas: "All in all, the Aggies are definitely ready for their SEC close-up" (ESPN.com, 7/12).
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