Constellation, NHL Sign Groundbreaking Pact USOC Denies Boston Has Weakest '24 Bid Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 USOC Decides To Bid For '24 Games Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes"
SBD/July 13, 2012/Marketing and Sponsorship
Ralph Lauren Draws Criticism From Lawmakers Over Team USA Uniforms Made In China
Published July 13, 2012
MUCH ADO ABOUT NOTHING: USOC Chief Communications Officer Patrick Sandusky on Twitter “called the outrage over the made-in-China uniforms nonsense.” He said Ralph Lauren "financially supports our team,” and it is an “American company that supports American athletes." The AP’s Donna Cassata noted this is “not the first time that Ralph Lauren has designed the Olympic uniforms,” yet that “did little to quell the anger on Capitol Hill” (AP, 7/12). CBS News' Erica Hill noted it would "probably be a little tough” to replace the uniforms in time for the Opening Ceremony. Hill: "I wouldn’t be surprised if there was a little scrambling going on behind the scenes to do something about it” (“CBS This Morning,” CBS, 7/13). ABC News’ Josh Elliott said, “If ever there was a piece of clothing to be made in the U.S. this would seem to be it. ... You know you’re onto something when everybody is agreeing in Washington” (“GMA,” ABC, 7/13).