Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles Trail Blazers Record New Commercials Marketplace Roundup LeBron To Endorse Kia Motors Microsoft Tailored Sideline Tablets To NFL's Demands Sources: Goodyear May Nab Cotton Bowl Rights DraftKings Inks Deal With Patriots Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool
Upcoming Conferences and Events
SBD/July 13, 2012/Marketing and Sponsorship
Ralph Lauren Draws Criticism From Lawmakers Over Team USA Uniforms Made In China
Published July 13, 2012
MUCH ADO ABOUT NOTHING: USOC Chief Communications Officer Patrick Sandusky on Twitter “called the outrage over the made-in-China uniforms nonsense.” He said Ralph Lauren "financially supports our team,” and it is an “American company that supports American athletes." The AP’s Donna Cassata noted this is “not the first time that Ralph Lauren has designed the Olympic uniforms,” yet that “did little to quell the anger on Capitol Hill” (AP, 7/12). CBS News' Erica Hill noted it would "probably be a little tough” to replace the uniforms in time for the Opening Ceremony. Hill: "I wouldn’t be surprised if there was a little scrambling going on behind the scenes to do something about it” (“CBS This Morning,” CBS, 7/13). ABC News’ Josh Elliott said, “If ever there was a piece of clothing to be made in the U.S. this would seem to be it. ... You know you’re onto something when everybody is agreeing in Washington” (“GMA,” ABC, 7/13).