SBD/July 13, 2012/Marketing and Sponsorship

Moet & Chandon Sign On As Official Champagne Of The PGA Of America

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If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U.S. side in the Ryder Cup, beginning this year. The champagne also will have full marketing rights for the PGA Championship for '13 and ’14. Moet & Chandon will be present for all of the commemorative moments of these competitions, including the trophy presentation. The brand's on-the-ground activation will include a Moet bar for spectators where it will sell products and commemorative bottles that spectators can buy. Moet also has rights to the PGA of America logo on all advertising and promotions.
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