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SBD/July 13, 2012/Events and Attractions
Jacksonville Aircraft Carrier Matchup Paired With Jags Game As Sponsorship Package
Published July 13, 2012
PRETTY PENNY: ESPN.com’s Eamonn Brennan wrote the price of the sponsorship package is like “a down payment on a house.” The money will “go to a good cause, of course,” but $50,000 "for a basketball game, or even a two-day ‘event,’ seems mind-boggling.” In addition, Georgetown fans “probably couldn't care less” about the Jaguars, and it is “hard to foresee many folks being willing to splash this sort of cash, students especially.” Brennan: “Much like the NFL itself, unless you've got serious cake to burn, this event may be better viewed in the comforts of one's own home” (ESPN.com, 7/12).