SBD/July 12, 2012/Media

NBC Olympics, Adobe Partner To Create Apps For Live Streaming To Authenticated Users

NBC Olympics partners with Adobe to launch two live streaming apps
NBC Olympics has partnered with Adobe to launch two apps that will live stream all Olympic events to authenticated iPhone, iPad, iPod Touch and Android users. NBC Olympics President Gary Zenkel said, "It's really mind-blowing that we have come this far in 10 or 12 years. What I personally marvel at, having lived through the evolution of Olympic media, is that 12 years ago when we went to multichannel from single channel, the dream was always to make the Olympics accessible on digital devices. Here we are now with a tablet and smartphone that contains essentially every frame of Olympic competition. It is mind boggling." NBC Olympics Live Extra will live stream more than 3,500 hours from all 32 sports and all medal events. A second app, NBC Olympics, will have highlights, live results and serve as a second-screen for Olympic viewers. Zenkel: "I have no doubt that it will intensify the conversation around the Olympics and the sharing of content and, ultimately, the viewing on television in primetime." Meanwhile, NBC has gone live with its media site,, for the London Olympics. The site has access to press releases, bios, photos and schedules. After the Olympics, it will remain live as a site for press covering NBC Sports.
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