Quote of the Day
"Recruiting someone to invest four, five, six years of their life in an enterprise of the Army, it doesn’t happen with one experience at a NASCAR track."-– U.S. Army Marketing Support Chief John Myers, on not being able to accurately gauge how many people signed up for the Army based on its sponsorships in NASCAR. (SPORTINGNEWS.com, 7/10)
Top Stories
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K.C. And The Sunshine Band
The first inning of the MLB ASG generated more than 290,000 social media comments
Fox earned an 8.1 overnight Nielsen rating for last night’s MLB All-Star Game, which saw the NL rout the AL 8-0. That figure is up 2.5% from a 7.9 overnight last year, which was an all-time low, and marks game’s first year-over-year increase since ’08. The telecast delivered Fox a win in primetime among all nets and marked the net’s best night since the “American Idol” finale in May. The beginning of the game delivered a 7.9 rating, which was the best first-pitch tune-in for an All-Star Game since President Obama appeared before the '09 game. The telecast peaked at a 9.0 rating during the 10:00-10:15pm ET window when Mets P R.A. Dicket came in to pitch for the NL. St. Louis topped all markets last night w ...
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Touch 'Em All
Selig and Weiner talk Mitchell report, expanded replay during state of the game addresses.
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Going Green
Behind the momentum of Super Bowl XLIV win, the Packers set franchise records for earnings and revenue.
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Staying The Course
Colts say they will still require sellouts to avoid local blackouts.
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New Battle Plan
The U.S. Army says low ROI led to ending its sponsorship of Ryan Newman's Cup ride.
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Nip/Tuck
Pistons to cut 16 Palace suites, will start $15M upgrade of others.
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Hitting The Pitch Ready To Go
New DC United investors waste no time expressing their desire to land the club a long-desired stadium.
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I Am Woman, Hear Me Roar
Women outnumber men on Team USA roster for first time in history.
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Tom Foolery
Tom Brady "arrested" in new ad for healthy candy company.
