MLB Attendance Flat In '14 Jim Crane Committed To Rebuilding Astros TBS Sees Uptick In Wild Card Rating FCC Could Ban Stations From Using "Redskins" Arizona Fall League To Test Pace-Of-Play Ideas CBSSN Airs Debut Of "We Need To Talk" Dish Dropping ESPN Classic For VOD Service Epix Going Heavy On Digital With NHL Media Notes FCC Ends Its Sports Blackout Rule
Upcoming Conferences and Events
SBD/July 10, 2012/Media
MLB Continuing Social Media Efforts Around ASG By Letting Players Tweet During Game
Published July 10, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
UNDER THE RADAR EXPERIMENT: MLBAM on Sunday quietly conducted a social media experiment in which it live streamed the MLB Futures Game on Twitter. The event, believed to the first major pro sports event streamed live on Twitter, involved a tweet from @MLB that stayed at the top of followers' pages with a video player showing a live stream of the game. MLBAM reconfigured its existing video player to make it workable within Twitter. The effort generated about 10,000 users, and MLBAM is now actively exploring further similar experiments.