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SBD/July 10, 2012/Media
MLB Continuing Social Media Efforts Around ASG By Letting Players Tweet During Game
Published July 10, 2012
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UNDER THE RADAR EXPERIMENT: MLBAM on Sunday quietly conducted a social media experiment in which it live streamed the MLB Futures Game on Twitter. The event, believed to the first major pro sports event streamed live on Twitter, involved a tweet from @MLB that stayed at the top of followers' pages with a video player showing a live stream of the game. MLBAM reconfigured its existing video player to make it workable within Twitter. The effort generated about 10,000 users, and MLBAM is now actively exploring further similar experiments.