Menu
Olympics

Green Acres: USOC, Corporate Partners Launch New Sustainability Program

The USOC today announced it will launch a sustainability program called the "The Green Ring" that will see it work with its corporate partners to adopt environmentally-friendly practices. The most significant initiative of the new program is the result of a partnership with BP that will see the oil and energy company provide carbon offsets for Team USA's travel to the London Games. In addition to that, the USOC will adopt sustainable practices at its three Olympic Training Centers. Dow, an IOC TOP sponsor, will analyze fertilizer used at the center in Chula Vista, Calif.; GE will provide products like motion detectors to control electricity use; and the organization will develop a recycling program and add water efficient toilets and faucets. The USOC's fleet of vehicles at the training centers will be carbon neutral as a result of offsets provided by BP. USOC partner Deloitte worked with the organization to develop "The Green Ring" program. The organization expects more sponsors to participate in the future, including McDonald's, which will investigate farm-to-table options for food at training centers, and Anheuser-Busch, which will undertake a water management audit.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/09/Olympics/USOC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/09/Olympics/USOC.aspx

CLOSE