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SBD/July 9, 2012/Marketing and Sponsorship
IOC Questioned Renewing Deals With McDonald's, Coke Amid Global Obesity Crisis
Published July 9, 2012
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YOUR NAME HERE: In Ft. Worth, Gil Lebreton noted the USOC in ’00 “began paying qualifying athletes for their living and training expenses.” However, Olympians can now “be paid for public speaking appearances and for endorsing products.” U.S. Gold Medal-winning swimmer Michael Phelps has “lucrative sponsorship deals with, among others, Hilton, Subway and Omega.” Gold Medal-winning swimmer Dara Torres has “endorsement agreements with McDonald's, HP and Bengay.” Gold Medal-winning gymnast Nastia Liukin has deals with Visa, AT&T and Longines, and hurdler Lolo Jones has deals with Asics, Oakley, BP and Red Bull, "though she has yet to win an Olympic medal” (FT. WORTH STAR-TELEGRAM, 7/8).