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Marketing and Sponsorship

Under Armour To Sell Bryce Harper-Inspired "Don't Be A Clown Bro" Shirts

Under Armour shirts inspired by Nationals LF Bryce Harper's "clown question" saying “will go on sale Tuesday at UA.com and at select retailers in the DC market,” according to Dan Steinberg of the WASHINGTON POST. The shirt reads “Don’t Be A Clown Bro,” and will be priced at $24.99 with multiple colors available. Steinberg noted after "so many amateur shirt makers immediately rushed out with bootleg ‘That’s a clown question bro’ shirts, and Harper’s people trademarked that phrase, the Under Armour shirt switches up the wording a bit.” The back has Harper’s number and initials (WASHINGTONPOST.com, 7/5). Harper appeared on MLB Network Wednesday wearing the shirt, and MLB Network’s Dave Valle said to him, “I love the T-shirt. ... You got your stuff turned around pretty quickly. It didn’t take Under Armour very long to make that happen for you” (MLB Network, 7/4).

RAVES FOR RIZZO: Cubs 1B Anthony Rizzo said that he has already “fielded some endorsement requests” despite just playing nine games for the team since being called up from the minors. He said he "shoves them off on my agent." But he declined to say “what products he has been asked to sell.” Rizzo: "There are things in the works. But we're keeping it as simple as possible." In Chicago, Paul Sullivan notes the “selling of Rizzo is crucial to the Cubs marketing department, which fanned by hyping Kosuke Fukudome as the main attraction in the spring of 2008.” But Rizzo “appears to be the real deal,” and the attention he is receiving is “off the charts, and the attention may be difficult to deal with down the road” (CHICAGO TRIBUNE, 7/6).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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