SBD/July 3, 2012/Franchises

WNBA Storm CEO Says Pride Celebration Strengthens LGBT Partnership

The WNBA Storm "hasn't been as visible with its Pride celebration as June 24, when fans were given rainbow-colored ThunderStix and purchased rainbow headbands and the organization made a donation to assist LGRTQ youth," according to Jayda Evans of the SEATTLE TIMES. Storm CEO & President Karen Bryant said, “The fact that we had two games sandwiched around Pride weekend, it felt like an obvious opportunity for us to be more involved and more visible in the Pride festivities." Bryant added, “We want our fan base to reflect the community. The LGBT community has been very supportive of the Storm. They're not our only segment. They're one of our segments. It's important we give back to people who support us, whether it's youth basketball or families or the gay community or women business owners. It's the kind of community we want to build” (SEATTLE TIMES, 7/3).
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Franchises, Seattle Storm, WNBA

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