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SBD/July 2, 2012/Media
London Calling: NBA TV To Carry USA Basketball Selection Show Saturday
Published July 2, 2012
TRIAL PERIOD: In Denver, Dusty Saunders writes NBC's coverage of the Olympic Trials has "caught the attention of viewers." Nielsen data states NBC's Saturday primetime viewing "was up 20 percent nationally over similar coverage in 2008." And that figure does not include "overnight ratings in Northeast households impacted by severe storms." Saturday's track & field trials, "also missing some viewing reports from the East Coast, were up 73% from four years ago." Friday night's swimming competition "was 54 percent higher over similar coverage in 2008" (DENVER POST, 7/2).