Auburn Extends Under Armour Through '25 Sounders Unveil "Halo 5"-Themed Jerseys Wheels Up Enters Motorsports With Logano Deal Putnam Eyeing Exposure With TD Garden Floor Deal COC Sponsors Monitoring Aubut Investigation Danica To Promote Breast Cancer Awareness Month Marketplace Roundup Putnam Investments, Celtics Agree To Deal Under Armour To Pitch Apparel Deal To Texas NFL, Five Guys Launch U.K. Partnership
SBD/June 29, 2012/Marketing and Sponsorship
Published June 29, 2012
THE CARDINALS' RULE: StubHub has renewed its sponsorship at the Univ. of Louisville, signing a new deal extending to '15. StubHub will receive online and offline inventory, including social media promotions, radio spots, LED signage at all football and men's basketball games, and a "Move of the Game" promotion at all men's basketball games. Financial terms were not disclosed. StubHub, with Louisville since '09, holds sponsorship deals with 24 universities (Eric Fisher, SportsBusiness Journal).