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Marketing and Sponsorship

Marketplace Roundup

Anthony Davis, the top pick in Thursday night's NBA Draft, discussed his decision to trademark several phrases pertaining to his "unibrow." ESPN’s Mark Jones said to Davis, “It’s all about a little bit of capitalism now.” Davis said, “My agents and my parents talked it over and they came at me with the idea. I loved it. Who doesn’t love money?” Jones noted, “So every time that it comes out of my mouth or Rece Davis’ mouth or anyone else's mouth, you have to have someone cut the check. Is that right?” Davis: “You going to have to pay me. It’s coming out of you guys’ pocket” (“NBA Draft Preview,” ESPN, 6/28).

THE CARDINALS' RULE: StubHub has renewed its sponsorship at the Univ. of Louisville, signing a new deal extending to '15. StubHub will receive online and offline inventory, including social media promotions, radio spots, LED signage at all football and men's basketball games, and a "Move of the Game" promotion at all men's basketball games. Financial terms were not disclosed. StubHub, with Louisville since '09, holds sponsorship deals with 24 universities (Eric Fisher, SportsBusiness Journal).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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