SBD/June 29, 2012/Marketing and Sponsorship

Marketplace Roundup

Anthony Davis, the top pick in Thursday night's NBA Draft, discussed his decision to trademark several phrases pertaining to his "unibrow." ESPN’s Mark Jones said to Davis, “It’s all about a little bit of capitalism now.” Davis said, “My agents and my parents talked it over and they came at me with the idea. I loved it. Who doesn’t love money?” Jones noted, “So every time that it comes out of my mouth or Rece Davis’ mouth or anyone else's mouth, you have to have someone cut the check. Is that right?” Davis: “You going to have to pay me. It’s coming out of you guys’ pocket” (“NBA Draft Preview,” ESPN, 6/28).

THE CARDINALS' RULE: StubHub has renewed its sponsorship at the Univ. of Louisville, signing a new deal extending to '15. StubHub will receive online and offline inventory, including social media promotions, radio spots, LED signage at all football and men's basketball games, and a "Move of the Game" promotion at all men's basketball games. Financial terms were not disclosed. StubHub, with Louisville since '09, holds sponsorship deals with 24 universities (Eric Fisher, SportsBusiness Journal).
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