Jockey Unveils New Bumgarner Underwear "Chevy Guy" Trends After WS MVP Presentation Florida Hospital Signs Deal With DIS Callaway, Mickelson Sign Multiyear Extension Gundy Tried To Trademark "I'm A Man" Phrase Fanatics Prep Standalone N.Y. Office NBA Marketing Notes Tom Brady Stars In Ad For Daily Fantasy Site Ketchup Spill Leads Clorox To Sign Packers' Cobb Goody's Extends Earnhardt Jr. Partnership
Upcoming Conferences and Events
SBD/June 29, 2012/Marketing and Sponsorship
Published June 29, 2012
THE CARDINALS' RULE: StubHub has renewed its sponsorship at the Univ. of Louisville, signing a new deal extending to '15. StubHub will receive online and offline inventory, including social media promotions, radio spots, LED signage at all football and men's basketball games, and a "Move of the Game" promotion at all men's basketball games. Financial terms were not disclosed. StubHub, with Louisville since '09, holds sponsorship deals with 24 universities (Eric Fisher, SportsBusiness Journal).