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SBD/June 29, 2012/Marketing and Sponsorship
Forty Licks: Adidas, Stan Smith Extend Partnership That Began In '72
Published June 29, 2012
TIME IS MONEY: During Thursday’s Lukas Rosol-Rafael Nadal second-round match at Wimbledon, ESPN’s John McEnroe noted that Nadal was wearing a RM 027 Tourbillon watch worth $525,000 and said, “It’s weird to see a guy wear a watch during the match, which Rafa’s been doing for a while. Talk about getting a lot of money.” ESPN’s Chris Fowler added, “It’s not just any watch, by the way. It’s a high-tech thing that’s worth like a half-million bucks. He’s had two of them swiped.” McEnroe said Nadal “got it back in Paris after he won (the French Open) for the mere seventh time” (“Wimbledon,” ESPN2, 6/28).