New Gatorade Ad Promotes Serena's Slam Run Sponsors Lining Up For Wozniacki's Endorsement Jack Eichel Signs Exclusive Deal With Leaf ManU Signs Deal With HCL Technologies Lynch Promotes Skittles On Live-Shopping Channel Fox Rolls Out New CFB Spots Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds
SBD/June 29, 2012/Marketing and Sponsorship
Forty Licks: Adidas, Stan Smith Extend Partnership That Began In '72
Published June 29, 2012
TIME IS MONEY: During Thursday’s Lukas Rosol-Rafael Nadal second-round match at Wimbledon, ESPN’s John McEnroe noted that Nadal was wearing a RM 027 Tourbillon watch worth $525,000 and said, “It’s weird to see a guy wear a watch during the match, which Rafa’s been doing for a while. Talk about getting a lot of money.” ESPN’s Chris Fowler added, “It’s not just any watch, by the way. It’s a high-tech thing that’s worth like a half-million bucks. He’s had two of them swiped.” McEnroe said Nadal “got it back in Paris after he won (the French Open) for the mere seventh time” (“Wimbledon,” ESPN2, 6/28).