SBD/June 27, 2012/Marketing and Sponsorship

Cardinals, Hyundai Announce Partnership; Will Include Training Camp, Practice Jersey Branding

The NFL Cardinals yesterday announced a multiyear deal with Hyundai in which the automaker will become the presenting sponsor of the team's training camp. Hyundai's presence will include vehicle displays, signage and promotional and hospitality opportunities. The deal also includes the placement of a Hyundai logo on Cardinals practice jerseys throughout the year, marking the team's first such deal. In addition to marketing aspects, Hyundai will receive naming rights to the Hyundai Great Lawn Entertainment Stage at Univ. of Phoenix Stadium. Hyundai plans to activate in the area with interactive vehicle displays and fan promos. It also will receive naming rights to the stadium's Gate 1. The Cardinals join the Steelers as the only two teams with whom Hyundai has an NFL partnership (Cardinals).
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