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SBD/June 25, 2012/Media
NASCAR To Open Social Media Center In Partnership With HP
Published June 25, 2012
BUZZ WORD: In S.F., Lindsay Riddell noted on Friday at the NASCAR council meeting in the city, “everyone was talking about one thing: engagement.” The NASCAR partnership is “a sign that HP, too is making the transition from hardware and software to cloud computing, to take on competitors like IBM that have invested billions into big data analytics in the cloud.” Vatter said, "We see this as a great way to expand on our traditional analytics business, to help NASCAR drive a better brand experience across its platforms." Both Vatter and NASCAR Senior VP & CMO Steve Phelps “declined to say how much NASCAR was investing in data and analytics” (BIZJOURNALS.com, 6/22). FORBES' Victoria Barret noted 250 brand managers, including execs from Coca-Cola, Sprint and Toyota, were on hand for NASCAR's “Fuel For Business” Council Meeting on Friday in S.F. The meeting “happens four times a year,” with NASCAR bringing “top sponsors together.” One attendee said that Ford reportedly has done about $200M in sales "thanks to hand-shakes made at past events.” The “particular focus” of Friday’s meeting was social media, which featured speakers including Ford Dir of Social Media Scott Monty (FORBES.com, 6/22).