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Marketing and Sponsorship

Marketplace Roundup

Nationals LF Bryce Harper said that Under Armour “will begin selling t-shirts with the now often repeated” phrase, "That's a clown question, bro." Harper last week used the phrase when a Canadian reporter asked the 19-year-old if he would be taking advantage of the fact that he is of legal drinking age while in Toronto for the Nationals-Blue Jays series (CSNWASHINGTON.com, 6/21).

TEAMING UP: AD AGE’s Brian Steinberg reported Coca-Cola and Walmart will sponsor Basketball HOFer Magic Johnson’s “emerging cable channel Aspire in exchange for some rather large and unorthodox concessions: Each advertiser will be the exclusive sponsor in its category for a specific period of time and each will be able to develop programming on the nascent outlet, which aims to entertain and inform a predominantly African-American audience” (ADAGE.com, 6/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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