Hyundai Signs Four-Year Deal As NFL Auto Sponsor Women's Fashion In Spotlight At Wimbledon Scotiabank Threatens To Pull CONCACAF Sponsorship Iguodala Settling In To Role With Twice Marketplace Roundup Oubre Jr. Leads NBA Draft Fashion Marketplace Roundup Towns Focus Of New Samsung Campaign Digital Brand Value For NBA Draft Prospects Draft Ops Adds Deal With Isles, Barclays Center
SBD/June 22, 2012/Marketing and Sponsorship
Lin's New Agent Says First Task Is Weighing Endorsement Opportunities
Published June 22, 2012
MARKETING GOLD MINE: In N.Y., Howard Beck wrote Lin “is poised to cash in on his newfound fame.” He will be a restricted free agent as of July 1 and is "expected to command more than" $5M a year in his next contract. Lin’s family “has been unhappy with his marketing and has been seeking a larger firm to handle it.” Williams & Connolly is “mainly known for its litigation prowess and its insider credentials.” The firm also has "carved out a niche representing talent across the entertainment industry” (N.Y. TIMES, 6/21). Also in N.Y., Marc Berman notes Montgomery “needed help mostly because Lin is a marketing gold mine.” There has been “criticism Lin hadn’t cashed in with enough endorsements” (N.Y. POST, 6/22).