Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/June 22, 2012/Marketing and Sponsorship
Lin's New Agent Says First Task Is Weighing Endorsement Opportunities
Published June 22, 2012
MARKETING GOLD MINE: In N.Y., Howard Beck wrote Lin “is poised to cash in on his newfound fame.” He will be a restricted free agent as of July 1 and is "expected to command more than" $5M a year in his next contract. Lin’s family “has been unhappy with his marketing and has been seeking a larger firm to handle it.” Williams & Connolly is “mainly known for its litigation prowess and its insider credentials.” The firm also has "carved out a niche representing talent across the entertainment industry” (N.Y. TIMES, 6/21). Also in N.Y., Marc Berman notes Montgomery “needed help mostly because Lin is a marketing gold mine.” There has been “criticism Lin hadn’t cashed in with enough endorsements” (N.Y. POST, 6/22).