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SBD/June 22, 2012/Marketing and Sponsorship
Dodgers, Galaxy Team Up For Cross-Promotion Ticket Sales Partnership
Published June 22, 2012
KICKING AROUND IDEAS: The L.A. Galaxy said that it “received more than 8,000 entries” for the fan competition to design the team’s third jersey. ESPN.com’s Patrick Dorsey noted it is now “down to five finalists” which were chosen by the Galaxy, adidas and sponsor Herbalife reps “with voting open through Friday.” The winner “gets to watch his or her kit on the field next year, in about five MLS games, plus international friendlies” (ESPN.com, 6/21).