SBD/June 22, 2012/Franchises

Mets Are First N.Y. Area Team To Use Dynamic Pricing; Decision Paying Off

This season the Mets have "become the first New York-area team to join the trend" toward dynamic pricing "in a big way," according to Neil Best of NEWSDAY. The first team to "take the plunge nationally" was the MLB Giants in '10, and it "paid off, thanks to a dramatic playoff race and a World Series championship." The Mets "have not reached that level yet, but the fact that they have exceeded expectations has helped generate enough demand to justify the risk of allowing prices to float." Mets Exec VP/Business Operations Dave Howard said, "We think it's working very well." Best notes many in the industry "are keeping a close eye on the Mets' experience." Like most teams that employ "dynamic pricing, they get data from a company called Qcue that analyzes the market." Howard said that the team gets "suggestions from Qcue daily but implements only those it chooses to use." Prices are "reset daily." Howard: "I don't think anyone is perceiving we're gouging. ... The Mets fan will know that they don't have to go to a secondary market source, because Mets.com is being priced based on the same factors" (NEWSDAY, 6/22). 
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