London can finally put years of planning to rest and light the torch on the Summer Olympics, but before the competition begins, find out the storylines to watch in the days ahead. The global stage will bring out innovative sponsor activation, hospitality will be in full force, and marketers will watch athletes closely to see who could be good pitchmen for the months following the Games. From sponsors to athletes, who has the best chance to make a lasting impression.
July 23 Ad Close:
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July 11. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org