Quote of the Day
"They’re smarter than we are."Big Ten Commissioner Jim Delany, on how the members of the President Oversight Committee could make a final decision on a football playoff in one day after commissioners took months to present a plan. (DETROIT FREE PRESS, 6/21)
Top Stories
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Big Shoes To Fill
UA's Spine shoe shows the company is taking a new crack at the running business
Under Armour yesterday introduced its new Spine Shoe and President, Chair & CEO Kevin Plank said, "This will be our biggest marketing push ever," according to Monte Burke of FORBES. Plank "expects to spend somewhere north of" $10M marketing the new shoes. The line of shoes "will initially hit the running category," but Plank says that baseball, basketball and football shoes "are not far behind" ( FORBES.com, 6/20 ). MARKETING DAILY's Karl Greenberg noted UA's Spine Shoe campaign, titled "This is How We Run," was created by Crispin Porter + Bogusky and will debut July 9. The campaign will include "TV, print, digital, social media and in-store." A 30-second TV spot stars Patriots QB Tom Brady, Bobcats G Kemba Walker and Panthers QB Cam ...
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Bye Bye BCS
TV deals and revenue sharing still TBD if NCAA presidents approve football playoff.
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And The Winner Is...
SEC’s Slive seen as winner in proposal by sniffing out Big Ten, Pac-12 plus-one hopes.
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Making Moves
Jeremy Lin hires attorney Jim Tanner to handle all contractual business.
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Deal Or No Deal?
Turner nears deal to acquire Bleacher Report, per sources.
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Timber, Ho!
MLS this week debuted TV ads on ESPN and TSN as part of a "broader, more concerted brand campaign."
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Sign Here
Leonsis wants DC to OK new outdoor signs at Verizon Center.
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Lightning Strike
Lightning’s $5M single-hung board is the largest of its kind.
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Erin Go Bragh!
Dan Rooney wants to bring NFL regular season game to Ireland.
