Marketing and Sponsorship

Time To Make The Donuts: Eli Manning Inks Three-Year Deal With Dunkin' Donuts

6.20.2012

Dunkin’ Donuts has signed NFL Giants QB Eli Manning to a three-year agreement which will see the reigning Super Bowl MVP in a series of advertisements and promotions in the N.Y. metro area. The ads will launch during the upcoming NFL season and will feature Manning promoting various menu items such as coffee and breakfast sandwiches. Manning joins Patriots TE Rob Gronkowski as NFL players promoting the brand (Dunkin’ Donuts). In N.Y., Ebenezer Samuel notes Manning spent yesterday morning at a Dunkin’ Donuts in Secaucus, N.J., "working behind the counter as part of his new partnership with the donut chain.” This has been “an offseason of increased visibility for the normally low-profile QB” (N.Y. DAILY NEWS, 6/20).

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