SBD/June 18, 2012/Marketing and Sponsorship

Nike Airs New Tiger Woods Golf Shoes Ad During U.S. Open

Nike Golf yesterday aired a new 30-second ad featuring golfer Tiger Woods during NBC’s fourth round coverage of the U.S. Open. The spot opened with Woods in workout clothes jogging down a paved path wearing a Nike hat backwards, a Nike sleeveless shirt and Nike sneakers. Woods stops to rest for a moment and the camera zooms in on the sneakers. The scene then shifts to a factory where the sneakers are transformed into Woods’ golf shoes using time-lapse filming. The scene returns to the golf course, where Woods tees off while wearing the news shoes. After hitting his drive, Woods begins walking down the fairway and his “TW” emblem appears on-screen along with the words, “Nike TW 13” and “Free Your Swing”. There is no dialogue in the ad (THE DAILY).
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