Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Campbell's To Release Fantasy Football Campaign NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Marketplace Roundup United Unveils Olympic Film For Flights Wimbledon Looks To Increase Popularity In U.S. Bleacher Report Creates Pop-Up Shop USSA Inks Clif Bar, Could Renew GoPro
SBD/June 18, 2012/Marketing and Sponsorship
Published June 18, 2012
COLLEGE BOUND: In N.Y., George Willis writes of amateur golfer Beau Hossler's final U.S. Open score of nine-over, "It was a disappointing ending to a remarkable weekend for the 17-year-old high school junior from Rancho Santa Margarita, Calif.” Hossler plans “to attend the University of Texas following his senior year and get his college degree.” It is “doubtful any of the major manufacturers will offer Hossler a contract that will entice him to skip college,” as those deals are “a thing of the past.” CNBC’s Darren Rovell said, “If this were 2003, there might be more pressure on him to turn pro. Someone might have been willing to give him $3 or $4 million in endorsements. But this is not that time” (N.Y. POST, 6/18).
ROUNDUP: On Long Island, Kimberley Martin reported Nike has “designed a signature shoe” for Jets CB Darrelle Revis called the "Nike Zoom Revis" (NEWSDAY.com, 6/15). Southern Utah Univ. track & field athlete Cameron Levins has “signed a professional sponsorship deal with Nike.” Levins is the NCAA champion in the 5,000 meters and 10,000 meters race (RACERESULSTWEEKLY.com, 6/17).