SBD/June 14, 2012/Marketing and Sponsorship

Arkansas Unveils New Nike Pro Combat Football Uniforms, Adds White Options

Arkansas kept their original colors but added a new alternate gray jersey
The Univ. of Arkansas football team yesterday unveiled new uniforms for the '12 season and the school is “keeping its cardinal uniform and helmet, but is adding a white version of both,” according to Edward Aschoff of ESPN.com. The new designs feature Nike Pro Combat technology. The white helmet “has a very different look to it with the red outlined Razorback logo on it.” Arkansas also introduced “a new anthracite (gray) color as an alternate.” The shoulders are “accented with jagged metallic ‘Razorback lines, which reflect the hairline along the mascot's back’” (ESPN.com, 6/13). Arkansas AD Jeff Long said, "We are never going to go away from our staple of cardinal and white because that is what is important to us, but at the same time we've provided some exciting options as well" (ARKANSASMATTERS.com, 6/13). YAHOO SPORTS’ Graham Watson wrote the new uniforms “are classy and sharp and will look great should Arkansas live up to expectations” on the field (SPORTS.YAHOO.com, 6/13). USA TODAY’s Nicole Auerbach wrote it seems like “more and more schools are going with the ‘cool’ uniform route, aiming to please players and attract recruits.” Arkansas made that “pretty clear by including player quotes in the uniform release” (USATODAY.com, 6/13).
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