SBD/June 13, 2012/Media

ESPN Radio N.Y. Audience Nearly Doubles, Ratings Close In On Rival WFAN

ESPN Radio N.Y. has “made some impressive ratings gains since migrating to its new FM home (98.7) in late April -- and is giving perennial all-sports champ WFAN a run for its money,” according to Michael Starr of the N.Y. POST. ESPN Radio N.Y., which “will continue to be simulcast on 1050 AM through early September, saw its combined (AM and FM) audience nearly double -- from 725,000 listeners in May 2011 to 1.3 million listeners last month.” WFAN-AM averaged 1.5 million listeners last month, down 80,000 listeners from May '11. Meanwhile, ESPN Radio N.Y. “averaged a 3.6 daytime rating last month in its target demo of men 25 to 54," up from a 2.3 rating in May '11. WFAN-AM averaged “a 5.1 daytime rating last month in men 25 to 54," up from a 4.7 in May '11. ESPN Radio N.Y. was "led by 'Maxed Out in the Morning with Jared Max,' which averaged a 5.1 last month, good for seventh among all daytime shows” (N.Y. POST, 6/12).
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