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SBD/June 13, 2012/Marketing and Sponsorship
CBS, ABC Win Higher Ad-Sales Rates; NBC, Fox Continue Negotiations
Published June 13, 2012
BUSINESS IS BOOMING: ADWEEK's Anthony Crupi cites PricewaterhouseCoopers' newly released global entertainment and media outlook for '12-16 as saying that U.S. broadcast ad revenues "this year are on track to reach" $18.9B, a boost of 7.3% versus $17.6B in '11. NBC's coverage of the London Olympics "will capture at least" $1B in ad sales commitments, "a tsunami of business that is likely to include a wealth of auto, financial services, movies, telco and retail dollars" (ADWEEK.com, 6/12).