Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks NBC Criticized For Airing Avalanche-Sabres Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads
SBD/June 13, 2012/Marketing and Sponsorship
CBS, ABC Win Higher Ad-Sales Rates; NBC, Fox Continue Negotiations
Published June 13, 2012
BUSINESS IS BOOMING: ADWEEK's Anthony Crupi cites PricewaterhouseCoopers' newly released global entertainment and media outlook for '12-16 as saying that U.S. broadcast ad revenues "this year are on track to reach" $18.9B, a boost of 7.3% versus $17.6B in '11. NBC's coverage of the London Olympics "will capture at least" $1B in ad sales commitments, "a tsunami of business that is likely to include a wealth of auto, financial services, movies, telco and retail dollars" (ADWEEK.com, 6/12).